A Revolution

I watched Pirates of Silicon Valley for the first time about a week ago. For those of you who unfamiliar with the flik, it's a Hollywood depiction of the early years of Steve Jobs (of Apple) and Bill Gates (of Microsoft). It was "educational movie night" for the fam, and it was one we all enjoyed thoroughly.

Now changing the world is not something I think about all the time, but it was a hefty part of my initial inspiration in getting the gears rolling on Critter Cabana, and really been stuck in my head since I watched that movie.

In the 80's nobody knew that they wanted a personal computer. They didn't know how it could change their homes, their work, and virtually every other facet of their lives. Steve Jobs and Bill Gates simply showed people what they didn't know they wanted, and what they didn't know was possible. I can't imgaine my life without a computer. I can't even imagine my life without a phone that has an operating system on it. Most people can't, because the way we think and act has been changed forever.

I feel like the pet industry (much like the tech industry in the 80's) is at the brink of exploding into something that people can hardly imagine right now. I want animals (exotic, scaled, finned, feathered, furry and otherwise) to be such a normal, solid integrated part of our lives that people are surprised when they don't see a Wallaroo jumping around your back yard wrestling with your dog or see the family Chameleon climbing around your home office. While this may not seem so far fetched or unimagineable (especially to you animals nuts), I could (and likely will) write an entire blog (or small novel) describing the wild dreams I have about the places people and pets will go together in the next 30 years.

I know Critter Cabana has the potential to be the catalyst for the aforementioned explosion, that I believe will affect virtually every person in America (and perhaps beyond). We haven't figured it all out yet, but we want to more than anything and we're gunning for the future as hard as possible. Every day we think of something new we'll add to our dream Critter Cabana: Portland that is brilliant (of course) and has just never been done before simply because the pet industry is stuck in the stone age.

Cross your fingers animals lovers - all we need is like 2 million bucks and the perfect location (and maybe a little more experience :) ) and we'll change the world - including yours.